Thank you

Posted by AaronClausen

 12 Oct 2025

Following a review of our operations, we have made the difficult decision to wind down.

Please see our platform transition guide for specific sunset dates as we now ensure our users are well supported in exporting their records and our existing contractual obligations are met.

For those who want to understand, NatureMapr is closing due to "market failure" - insufficient underlying market economics exist to support its ongoing operation.

NatureMapr provided a sophisticated professional solution to an extremely small geographical niche.

Modern software platforms suffer from very high fixed baseline operational costs.

To overcome this economic burden, software platforms need to reach global scale otherwise they need to be heavily subsidised.

NatureMapr was ultimately hamstrung by the same economic and structural constraints that allowed it to be so impactful and effective in the first place.

I'm looking forward to fully absorbing all the lessons over the coming months as our team decompress from what has been an intense and sustained sprint.

NatureMapr has demonstrated what's possible.

Together as a community, we've taken the lead in proving that you absolutely can collect trusted, expert verified biodiversity records and embed them directly into the government decision making process.

Thank you to my direct team for your unwavering commitment and to my family for your endless support.

To our incredible community of expert moderators and contributors - the engine room of NatureMapr - please hold your heads up VERY high.

To our customer partners - thank you for backing us.

Your achievements in numbers:

  • Over 815,000 records of over 23,000 species added to Australia's biodiversity knowledge
  • 97.6% of all records were verified by experts - an extremely high run rate and indicator of exceptional data quality
  • Over 2,900 ecologically significant sightings including countless new species and "previously thought extinct" discoveries
  • 10,000 expert verified records collected as part of NSW BCT Land Libraries (likely the largest and highest quality curated citizen science data set ever collected on private land in NSW)
  • Over 14,700 members, 288 expert moderators and over 4,400 contributors
  • Over 1,000 sightings per day at its peak

Thank you for being part of our journey.

34 comments

kasiaaus wrote:
   12 Oct 2025
This is very sad news and a big blow to the NatureMapr community. It has been a pleasure and a privilege to work with the NatureMapr team. NatureMapr has been a positive part of many lives and made contributors and moderators alike feel like we were making a difference. It will leave a big hole when, or if, it closes down. Thank you Aaron and the team for everything. I still have hope that ongoing funding can be found to enable NatureMapr to continue.
AliClaw wrote:
   12 Oct 2025
I totally agree, kasiaaus, a huge blow to our beautiful NatureMapr community. Thank you Aaron and team NatureMapr, for your ongoing support of the community. The NatureMapr platform has created a need for all citizen scientists to help secure, protect, discover and enjoy all creatures large and small, and all flora so stunningly beautiful. We thank you NatureMapr for the opportunity to have been involved in something so amazing. It will be missed by us all. We understand this decision would not have been easy.
   12 Oct 2025
Thank you to everyone involved, especially Aaron Clausen for making it all possible. Special mentions for me are the two Michaels: Mulvaney and Bedingfield. So much work by them behind the scenes as well as heaps of contributions and lots of moderating. I'd also like to give a shout out to these epic moderators: Tapirlord, Liam.m, donhe, natureguy, ibaird and the late Don Wood. Thanks for sharing your expertise for free. Plus I'd like to give a mention to these contributors who submitted so many sightings: AlisonMilton, trevorpreston, Hejor1, Mike, RodDeb, kasiaaus, ConBoekel, KylieWaldon, jb2602, TimL, LisaH, HelenCross, JaneR, CathB, SteveBorkowskis, JohnBundock, Darcy, Harrisi, Christine, WendyEM, NedJohnston, lbradley and Csteele4. There is well over 100,000 sightings combined there, think of all the hours in the field.

It has been a huge enhancement to my quality of life over the past eight years to belong to a like-minded community of environmentalists, making a real difference in Australia by documenting our biodiversity, and in that way, trying to conserve it. I've learnt a lot just by contributing my sightings and then later on becoming a moderator, so thank you NatureMapr for that opportunity.

Just like kasiaaus, I hold out hope .☘︎ ݁˖ that a saviour will come along between now and 2029/2030 to keep this citizen science platform going well beyond that time, however unlikely that may be.
TimL wrote:
   12 Oct 2025
Thank you, Aaron, and the NatureMapr team. Your initial vision, your enthusiasm and your commitment despite all of the challenges, have provided a truly unique platform, a wonderful journey and a rewarding experience for those involved. Your legacy will be a priceless and very valuable contribution to citizen science and to human knowledge of the natural world. Thanks for providing the opportunity to be part of it. Tim and Barbara.
LisaH wrote:
   12 Oct 2025
Thank you Aaron and team. I second everything said above, particularly @MathewFrawley and his special mentions - the two Michael's, the moderators etc. I sincerely appreciate Matthew's careful and professional attention to the NM Facebook page, and Alison Milton's informative and enjoyable quarterly newsletters. Personally, I'm gutted to hear the news. NatureMapr was literally life-changing for me, opening my eyes to what I was surrounded by when I'd been blithely wandering through the bush.
Christine wrote:
   12 Oct 2025
Yes, thank you so much to Aaron and all of the NatureMapr community for this amazing platform, and well said to the previous commenters. It is with a heavy heart that I write this, as like for LisaH, this has been life-changing for me, and I am so sad to hear this news. I have thought many times of late, that I see people getting accolades and making lots of money from their innovations, yet Aarons amazing NatureMapr has struggled financially, and that is not fair, and only shows a lack of care for and appreciation of our natural world by most of our population. Not only has this platform lead to the discovery of new and amazing species and rediscovery of "thought extinct" species, but has enabled the discovery and location of "nasties" or struggling individuals which have then been able to be dealt with or helped.
Aaron, you should be so proud of what you achieved!
VanessaC wrote:
   12 Oct 2025
I am very sad that it has come to this, because I have loved being part of the NatureMapr community. Aaron and the team have run a fabulous platform really well, and the dedication and enthusiasm of the moderators and many contributors has been really inspiring. While only coming on board a couple of years ago, I have found real satisfaction in contributing and have developed an interest in many species I never noticed before. It's been a wonderful way to get to know the flora and fauna of my part of the world better. So thank you Aaron and team, and thank you moderators. Hopefully the ALA will have access to all the data collected over hundreds of hours from a wonderful community.
   Yesterday
I agree with everything VanessaC said.
mahargiani wrote:
   Yesterday
Nothing to add to the other comments. I can understand why, but very sad to see NatureMapr go. Thank you everybody who has contributed to it.
kattykat wrote:
   Yesterday
Truly sorry to hear this news after the dedicated effort that Aaron and team have put in - especially the ramped up efforts over the last couple of years - to try and make the software and architecture more efficient, seeking partnerships and funding, comms to the community, and all the things we don’t see. Thank you for what you have done. Like others I’ve learnt more about the world around me, and felt like I’ve been part of a community, and contributed to scientific knowledge - because of NatureMapr.
Aira wrote:
   Yesterday
I am very sorry to hear this. Thank you - NatureMapr is an amazing resource and everyone connected is helpful and knowledgable. Bless you all!
SenexRugosus wrote:
   Yesterday
Thank you, Aaron, and all at NatureMapr, for providing this incredible platform. It's given me great joy over the years and made wandering through the bush more meaningful. It's an exceptionally user-friendly platform, and the extraordinary generosity of the moderators in providing prompt and highly expert identifications has provided me with much enjoyment in discovering the natural world around me. Thank you all - it's like losing a friend.
sangio7 wrote:
   Yesterday
A great (though sadly understandable) disappointment to all, I'm sure, especially to Aaron and the other founders and all those who have put so much effort into making it such a valuable and special platform. As well as providing a valuable resource I'm sure it has encouraged many others like me to take more interest in and value the biodiversity that surrounds us and the thrill that comes from identifying species especially when it is one not often reported. The unique expert moderation made it such a great way to learn to identify species (although I'm sure this must test the patience of the dedicated moderators at times). Let's not let it fade away but remain vibrant to the end.
LisaH wrote:
   Yesterday
Second bite of the cherry, because I'm grieving. I've met amazing people who are the community around NatureMapr. I've attended some of the gatherings, and been lucky enough to have people come out to our place to look around, identify orchids, trees, insects, birds - all as a result of NatureMapr. I became more interested in photography and recording the wonders I was now noticing. People shared their skills in photography (Thank you, @TimL - such a resource). I've been fortunate to have some photos picked up by external organisations, to promote benefits for nature. I loved the ability to write little stories about what I was observing - so many environmental dramas happened in our environment, once I opened my eyes and spent time looking. And no-one in the NM community (including our scientist moderators) replied negatively, or asked me to stop my (deliberately) unscientific oberservations - something I sincerely appreciated.

I'm wondering if NatureMapre can be saved? I saw the link to become a member, which I determined to do (it was always one of those things I meant to do . . .). Imagine if all users became members of NatureMapre! However, I now can't find how to join NatureMapr. Is there anything further that we, the users, can do?
RodDeb wrote:
   Yesterday
Thanks Aaron for the inspiration you have given us all to enjoy this wonderful site and go out and see things we may not have known even existed. It is so sad to hear that it will no longer be around in the future. We will truly miss seeing the wonderful pics and discoveries of all the contributors. Thank you to Michael Mulvaney, Michael Bedingfield, Alison Milton and all the other hard working moderators. Totally agree with all the comments above and like others also hope that someone will come along to help save this most important site. Our best wishes and thanks to you all from Deb and Rod.
Baronia wrote:
   Yesterday
Thank you Aaron, Lewis and team. Sorry this is the end of NaturMpr.
Its has been an awesome experience working with your platform
PJH123 wrote:
   Yesterday
Many thanks to all the experts who have help me with various ID’s. In particular I wish to thank Ian, Don and Wendy who have put up with me and several disputes over some difficult lepidoptera ID’s. It has been a pleasure to have these experts to converse with and will be sourly missed.
RogerH wrote:
   Yesterday
Oh Dear! This is devastating news. All that has been said above, I concur with. Aaron, the two Michael's, the rest of the in-house team, the many contributors of data - thank you. I have not been able to be as active as I hoped, but I have been gathering the records for the National Arboretum, to be part of the case for arguing for a permanent science staffer there. So much of the biodiversity of the Arboretum is known from the records of a small group of recorders, but what a gold mine of information. There will be many other local areas where the same situation prevails - NatureMapr has been the catalyst and the focus of knowledge gathering and learning that couldn't happen in any other way. Oh, I do hope with the others that a way will be found to keep things going. It is such shortsightedness on potential major players, that this system, which is so inexpensive to run by comparison with any other method, and it is so much needed in our century of biodiversity collapse. Thank you for all the NaturMapr team!!!!!
Cardy wrote:
   Yesterday
Thank you Adam & the great team of experts. You have taught me so much since I discovered NatureMapr in 2018.
jason_john wrote:
   Yesterday
Thanks for all the work your team has done on this, it was a great try in a tough market. I guess youve been lobbying government to see this as something worth investing in at a national scale, or even NSW government especially with its pipeline to bionet.
Katy wrote:
   Yesterday
This is a big loss for science and the environment. Thank you for all the records your work in creating and maintaining the platform have made. Naturemapr records will remain important in the permanent records of Alas of Living Australia into which they have been being fed, and as a snapshot of Australia's biodiversity through these years.

Thank you.
RogerF wrote:
   Yesterday
Thank you Aaron & Team for initiating this project. So many new species discovered and so many new locations discovered for existing species showing that our local flora and fauna are thriving in so many places. Not just on public land but on private proerties that can be managed to sustain diversity as well as other agricultural activities. And thank you to all contributors that have provided me with so much information (and their photos) of species that I have been researching, notably Key's Matchstick Grasshopper that is no longer on the brink of extinction as previously thought, but thriving in new locations. By the way people can still send me pictures of grasshoppers and allies they want identified at r.farrow@iimetro.com.au!
TeamMaratus wrote:
   Yesterday
This has helped me with finding jumping spider species in the ACT area. Its really sad to see the end of NatureMapr. I'm really starting to regret not using it much. A big thanks to Aaron Clausen, Lewis Choy, and the NatureMapr community for this amazing platform.
Jenny54 wrote:
   Yesterday
Very sad news. I've learned so much from this wonderful site and moderators. I still log in most days to see what others are seeing in the bush.
jonvanbeest wrote:
   Yesterday
Very sad news.Thank you to all involved in creating and running this exceptional platform. At least I have until the end of the financial year to double down on my record gathering efforts.
Aussiegall wrote:
   Yesterday
I'm so sorry to hear this, it's such sad news. I have learnt so much since joining and will really miss it. I will also miss the NatureMapr community. Thank you to Aaron and everyone who put in all the effort to keep the site running.
Euphemia wrote:
   Yesterday
So sorry to hear this news and I cannot believe that such an interesting, informative and scientific platform like NatureMapr will not continue. I hope its returns in a different guise.
Aussiegall wrote:
   Yesterday
Aussiegall wrote:
   Yesterday
lbradley wrote:
   Yesterday
I’m gutted. I don’t know what I will do. What will happen to my wonderful community - my moderators who have taught me so much? I have been able to document flora and fauna on our 20 acre property - currently 408 species. Kevin Mills is my key moderator there with Jason being a big help. How will I continue this work? I’ve recorded 402 plant species in the Aranda Bushland Nature Reserve. I never ever would have been able to do that without Ciaran and Luke and both Michaels and so many other generous and patient moderators. I’ve had such fun - the discussions about Cassinia sifton, Glycine microphylla vs clandestine and so many others. And I still get my Wahlenbergias wrong. I know when I submit a Gang-gang sighting I’m making MM happy. There are so many things I will miss.
AlisonMilton wrote:
   Yesterday
Hi all, I noticed Aaron’s initial message in the header of the web site a few days before his official announcement and sent a private notice to a few of the key people. I fully support all of the comments but have to make specific observations. Aaron and Michael M developed a project well in advance of the times when nothing like this project existed locally or world-wide, though the Atlas of Living Australia did exist but not to the same capacity as CNM. CNM sparked a fire that sped through the community of the ACT and ignited a passion for nature as perhaps not seen before. While always interested in photography and nature I owe this project to opening my mind and knowledge of just what surrounded us. Since contributing to CNM I have so often seen joggers passing through and thinking – stop – just what are you missing by just running past all of this wonderful nature.
Besides Aaron and his amazing team there are some that I just have to single out. Most obvious of course are Michael M and Michael B, both there from the start and contributing so much in the background that was not obvious to most members. Michael M moderated over 61,000 records and I noticed often in the wee small hours of the morning. A staggering contribution. This on top of his project into the breeding habits of Gang Gang Cockatoos that contributed to more information about this species than had previously been known. The same can be said of his contribution to the Small Ant Blue Butterfly, which could not have been possible without Christine D’s initial sighting of this rare butterfly: the only now known population is within the ACT.
Michael B: a tireless effort with reporting of over 10,000 records and moderating nearly 25,000 records but also many hours spent in the background with testing and working on the back-end that makes the whole project run.
Special mention to Tim Leach who always provided such clear and detailed photos. Tapirlord should also be commended for not only reporting over 12,000 sightings, but nearing Michael M with an amazing 41,000 moderated sightings. Matthew Frawley for his high number of moderations but also his dedication to updating the community social media.
There are many more to commend but I think in all of the current accolades we are also forgetting two of our very important junior moderators. While they may not have contributed many sightings, Natureguy (Luke) and Archer were both only in their very early teens when they began moderating for CNM. Both had very extensive knowledge of the birds of the ACT, well above my own at the time. Perhaps their studies past high school overtook them but they should definitely be acknowledged for the work they did. They make you feel that there is hope for the future with a younger generation looking after the interests of the natural world.
I am particularly grateful that while I always had a high interest in photography and nature, this project expanded my knowledge of identifying so many aspects of nature that would never have happened without CNM.
I can’t list and thank everyone involved individually so just extend my thanks to you all. I fully understand the time and effort involved by all but to be frank, as I said to Aaron, I had begun to feel the effort of collecting, sorting, reporting and moderating records after so many years had started to become burdensome so had been considering slowing down. This said, I’m amazed that this project, started and maintained by a comparatively small group of technical people and sustained by a larger, but still comparatively small group of people, has made such a marked impact on the world.
Everyone involved should be congratulated for contributing to this great project and it has been a privilege to have been involved.
Jennybach wrote:
   Yesterday
Very sorry about the closure. Naturemapr has opened new worlds to me since I joined in 2024, I’ve learned so much about so many species. It’s a very educational platform. Always interested in nature, it’s been a joy that, as I near my 7 th decade on this beautiful planet I came across a way to work alongside amazingly knowledgeable people on an equal basis to add to our knowledge of the natural world. I’m so impressed by the generosity and support of the moderators and other contributors, of the tech and scientific teams led by Aaron and Michael who worked courageously to overcome many issues in the past year or so. A truly valuable and valiant effort that deserved to succeed. Many thanks.
Macca1 wrote:
   Yesterday
Cmperman wrote:
   13 hrs ago
Sorry to hear this news - I have found it immensely useful to have expert confirmation or correction of tentative identifications, and had a large number of WA wildflowers ready to post. It's been good to have found a few plants in previously unrecorded spaces, and to have entered the photo competition last year. A shame that no mechanism could be found to support such a useful tool for studying environmental diversity, and encouraging public involvement and interest in science.

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